This is an entry-level workshop ideal for business owners or marketing managers who are involved with marketing the business.
Does your business have a marketing strategy? If you don’t have a marketing strategy, you can fall into the trap of doing marketing on the fly, using ad-hoc tactics and not measuring success.
Developing a marketing strategy allows you to market more efficiently and cost effectively. This workshop is designed to demystify the process and help you develop a marketing plan for your business that will help you understand your target market ensuring no marketing dollar is wasted. The plan will become a framework to follow, mapping out your goals and how you plan to achieve them. Most importantly, this session will show you how to set smart goals, and to measure your success and will uncover a range of low-cost marketing tactics for you to consider.
The workshop covers the following topics:
- How to analyse your market
- Defining who your customer is
- Knowing your competitors
- The four P’s - product, price, place & promotion
- Low-cost marketing tactics that may be suited to your business
- Measuring your success
ABOUT THE TRAINER – KRISTY BAILEY
Kristy has more than 18 years’ experience in strategic marketing, communications and PR within the tourism industry and continues this industry involvement as Managing Director of One Eighty Marketing. She holds a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally holds membership with several professional organisations including the Australian Marketing Institute where she is a recognised Certified Practicing Marketer (CPM). She has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts. Writing and delivering training packages on Tourism related topics, Kristy also has assisted in the personal development and education of those entering the tourism industry.
