This workshop is suitable for anyone that wants to gain a better understanding of interstate and international demographics and marketing techniques.
Each workshop will be uniquely tailored to the target market of your region and offer practical marketing advice. You will learn how to target the right demographic for your sales funnel and discover methods that will increase conversion and revenue.
Topics will include:
- Key interstate and international markets for your region
- The latest market insights on interstate and international trends
- How to best reach your audience
- Booking channels that your market already uses
- Understanding booking lead times and travel times
- Key distribution partners and how they can help
ABOUT THE TRAINER – KRISTY BAILEY
Kristy has more than 18 years’ experience in strategic marketing, communications and PR within the tourism industry and continues this industry involvement as Managing Director of One Eighty Marketing. She holds a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally holds membership with several professional organisations including the Australian Marketing Institute where she is a recognised Certified Practicing Marketer (CPM). She has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts. Writing and delivering training packages on Tourism related topics, Kristy also has assisted in the personal development and education of those entering the tourism industry.
